During my two seasons with Illinois Fighting Illini Football, I led the creative vision across both digital and print, maintaining full creative control of the program’s branding and visual identity. I served as the primary photographer for all home and away gamedays, capturing on-field action, behind-the-scenes moments, and athlete portraits. In addition to game coverage, I designed season-specific uniforms and created the official 100 Memorial Stadium logo, while overseeing and executing all major digital and print design initiatives to ensure a consistent, elevated look for the program.